A few weeks ago I helped Mountain Dew launch a historic campaign in the world of Social Media. Mountain Dew is choosing a new flavor of Mountain Dew and letting the Social Media world decide which flavor it will be! I'm so excited that brands are realizing the power of Social Media and I think that everyone will copy what Mountain Dew has started with this incredible new campaign. Here is the video I made for Mountain Dew a few weeks ago...
After my video launched Mountain Dew received tons of vids from fans asking for one of the Limited Edition Dew Boxes which contains the 7 possible flavors of Mountain Dew. Mountain Dew picked the winners and they have now receorded their own videos like mine opening their Dew Boxes! I think this kind of use of Social Media will really change the game and I'm so excited to be a part of it. Each original video created by fans are so unique and cool! This campaign is really showing just how original anyone can be now with a computer and a web camera. Below are 6 of my favorite winners opening their Dew Boxes.. Check them out!
FOLLOW ME ON TWITTER HERE: @JASON_POLLOCK
FOLLOW MOUNTAIN DEW ON TWITTER HERE: @MTN_DEW